IOU | TRUE P2P E-COMMERCE LOYALTY PLATFORM ON BLOCKCHAIN

Oktober 23, 2018

IOU reinvents existing loyalty systems in order to provide more flexibility, control, and many more benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures.

IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their purchased IOUs with other consumers for other IOUs which are needed more for those trading parties.

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the customer loyalty stats don’t lie: it’s roughly 500% more expensive to convert new ones than to keep current customers.

Fetching a new customer from the clutch of an eminent competitor is like an everlasting headache for marketers5.

When it comes to personalized online experiences in the US, the most popular [factors] were website optimized by the device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%)6.

An interesting finding: 53% of adults living in high-income households are willing to switch brands for the sake of using a coupon7. This leads us to a major issue: the challenges that e-commerce faces.

E-COMMERCE CHALLENGES

In the era of internet, e-commerce is the king. However, this exponentially growing market faces some serious challenges:

1. CUSTOMER LOYALTY

It is a key issue as it takes lots of efforts for companies to make a new customer and maintain the same customer for long time.

One of the reasons why ecommerce companies face the struggle while building trust and loyalty with customer, is because a seller and a buyer don’t know each other, nor they can see each other while making a transaction unlike street-shopping. It takes few transactions, time and plenty of efforts by the company to build the customer trust and loyalty8.

2. ACHIEVING PROFITABLE LONG-TERM GROWTH

Increasing sales is one way to grow the business but in the end, what matters most is profitability. Online retailers must always find ways to cut inventory costs, improve marketing efficiency, reduce overhead, reduce shipping costs, and control order returns.

3. CHOOSING THE RIGHT TECHNOLOGY & PARTNERS

Some online retailers may face growth challenges because their technology is limiting them, or they’ve hired the wrong partners/agencies to help them manage their projects. Retailers wanting to achieve growth must build on a good technology foundation. They must choose the right shopping cart solution, inventory management software, email software, CRM systems, analytics and so much more. In addition, hiring the wrong partners or agencies to help them implement projects may also limit their growth. Online retailers must choose carefully who to work with.

IOU VISION

IOU reinvents existing loyalty systems in order to provide more flexibility, control, and enhanced benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures.

IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their IOU Offers with other consumers for other IOUs which are needed more for those trading parties.

IOU Peer-to-Peer (P2P) platform providing new opportunities for each Merchant (Business Merchant) in the world with regard to loyalty system organization, interaction with consumers, investment attraction, and revenue growth by the means of issuing its own freely tradable IOUs (IOU Crypto-Obligations / “IOU-CO”).

TOKEN STRUCTURE

800,000,000 IOUX TOKENS * 1 IOUX = $0.28

* Allocated for ICO and Private Sale. Company will burn unsold tokens and use 20% of e-commerce transaction fees on buy-back program to quarterly acquire IOUX tokens from listed exchanges and burn those re-purchased tokens.

BONUSES

IOUX Tokens will be distributed based on the whitelisting-priority model. The ICO whitelisting process will start after the private institutional sale.

PRE-ICO: IOUX Tokens will be distributed based on the whitelisting-priority model. The pre-ICO whitelisting process will take 2 weeks after which Tokens will be offered for sale during 1 Day of Pre-ICO sale to registered individuals/entities which were approved during the whitelisting process.

ICO: IOUX Tokens will be distributed based on the whitelisting-priority model. The ICO whitelisting process will take 6-8 weeks after which Tokens will be offered for sale during 1-3 Days of ICO sale to registered individuals/entities which were approved during the whitelisting process.

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